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YouTube stars aren’t just people–they’re also brands. But unlike traditional brands, it’s impossible to separate the person from the product. So how do you diversify and grow a brand when the brand is you? In the video above, we speak to YouTube stars like Ingrid Nilsen (Miss Glamorazzi) about how they do it, while staying true to themselves.

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http://www.fastcompany.com/3033832/th…

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